Although times have changed, people will always enjoy a good time at the movies or a concert. The only distinction is in the appearance. If in the nineteenth century people’s favourite activity was reading novels, then in the twenty-first century it is watching videos on the internet.
When it comes to watching videos online, 27.2% of people spend at least 10 hours per week doing so, according to data compiled by Statista. Due to their increasing popularity, 61% of marketers now use online videos in their digital campaigns.
The importance of video advertising rises in tandem with the popularity of online video. Companies of all sizes, from the very large to the very small, can benefit from using online videos to advertise their wares and win over more customers.
What Exactly Is Video Advertising?
The term “video marketing” refers to a technique for spreading information via videos. These videos can aid in attracting new customers, boosting your company’s reputation, and increasing your brand’s visibility.
Producing short videos and sharing them on social media and other digital marketing channels can help small businesses gain exposure, leads, and sales.
After watching this video to its conclusion, you will have a better understanding of why video marketing is a good strategy for small businesses, as well as some data that may persuade you to incorporate video marketing into your own company’s marketing plan.
In order to further persuade you to include video marketing in your business strategy, OOm has outlined its advantages and provided some guidelines for producing high-quality videos.
Below are four ways in which video marketing can help small companies.
1. Raise Your Social Media Participation Rate
Many people would rather watch an online video than read an article, even though both provide equally valuable information.
Videos shared online receive 1,200% more likes, comments, and retweets than text or images posted to the same platform.
Online videos shared on social media platforms can be an effective marketing tool. By responding to their feedback on the videos you share online, you can forge stronger bonds with your audience and increase the likelihood of them watching future content.
Uploading more videos to platforms like Facebook, YouTube, Instagram, and TikTok is one way to expand your audience. Potential customers’ ability to find and watch your online videos will increase if you optimise them for those search terms.
2. Boost Your Website’s Foot Traffic
Your increased social media activity should lead to more followers and, in time, increased interest in your website among your target audience.
More organic traffic can be gained through site optimization. When you upload high-quality and relevant online videos, your organic traffic will increase by 41% compared to businesses that don’t use video marketing.
Videos posted and shared on social media on a regular basis drive more visitors to your site. As your website receives an increasing amount of organic traffic, you can anticipate a rise in its search engine ranking.
3. Find ways to make your visitors stay on your site longer.
Another way that video marketing can help small businesses is by increasing the amount of time visitors spend on their websites. According to Forbes, the average webizen will spend 88% longer on a website than a non-citizen.
Dwell time is the amount of time a visitor spends on a website before leaving the page or closing the tab.
To keep people on your site for that long, you need to provide them with compelling and interesting content, such as high-quality online videos. Assuming they enjoyed what they saw, they will likely revisit your site to check out more of your videos.
4.Boost Potential Sales by Educating Customers
The primary advantage of video marketing for small businesses is the increased likelihood that viewers will make a purchase.
According to Forbes, 90% of consumers say that watching online videos has affected their purchasing decisions. It’s not surprising given that a few minutes of video posted online can convey more information than pages of text.
Online videos can show customers everything they need to know before making a purchase, from multiple perspectives on the product to examples of its practical application.