Before its meteoric rise, TikTok was written off as yet another frivolous social media platform. It has become a major influence on consumers all over the world, and has completely revolutionised the way in which people learn about new products and stores.
Which of these two options would you prefer to pursue?
TikTok’s popularity among Generation Z and younger millennials can be attributed in large part to the platform’s image as a light-hearted and carefree social media outlet. It’s not surprising that users like themselves, but it is surprising that brands like these brands like this platform.
Even mainstream companies like Nike, West Elm, and others have begun featuring more gritty TikTok videos on their social media channels. As a result of these factors, a survey conducted by Statista and released in November 2021 found that TikTok was one of the top five social media platforms offering the highest return on investment (ROI).
However, high return on investment is not synonymous with simplicity. In the same way that fashion trends come and go quickly, so do TikTok fads. Therefore, it is crucial to follow the most recent trends on TikTok.
As such, let’s clarify the situation.
3 TikTok Movements That Will Inspire Your Social Video Productions
In order to help your brand stand out and grow its community, we’ve compiled a list of the top six TikTok trends for 2023.
1. Stitch and duets are becoming increasingly popular.
TikTok has created tools, like “Stitch” and “Duet,” to help its users get more views.
Using the Stitch tool, you can reimagine and expand upon the content created by another user. You can take segments from another user’s video and use them in your own creation.
Having the ability to film with another user is what makes TikTok Duet so entertaining. Only if the original account has Duets enabled will you be able to place your video next to the original while both play simultaneously.
The Stitch and Duet functions are among the most widely used and perennially trendy aspects of the TikTok app because of their potential to significantly raise users’ familiarity with a company’s brand.
By teaming up with other content makers on the platform through the “Duets” function, you can generate original, shared content. It’s not surprising that TikTok’s “Duets” feature, which was introduced in late 2020, remains popular in 2022, given that it encourages users to work together on original content.
See a sample of a TikTok video featuring a couple collaborating below.
2. Exposing Weaknesses and Addressing Tough Issues
It’s not always easy to pull off successfully.
Attempts to build artificial sympathy through the use of emotionally charged subject matter have been criticised, and creators have been accused of faking vulnerability to attract an audience.
True authenticity is always in demand on TikTok, though.
Sharing painful experiences takes bravery, but those who do so often report feeling less isolated afterward. Positive and reassuring comments on such videos are common.
People want to see creators be authentic by sharing their highs and lows, so making videos about mental health, body acceptance, etc. can help you connect with your audience.
More than just a passing fad, this can be seen as a genuine social movement. That’s a positive development either way.
People are quick to pick up on inauthenticity, which can have a detrimental effect on your brand if you don’t stay true to your brand and values.
That being said, don’t act like you’re not interested.
If you have a genuine, risky story to tell, you have a good shot at success. However, appearing weak when you’re not can give the impression that you’re being dishonest or cheap.
3. Expanding into the academic sector
These workshops, guides, and lessons were provided by businesses that were adversely impacted by the pandemic.
Thus, the videos served not only as instructional aids to the general public, but also as promotional tools for entrepreneurs, whose businesses were supported by the generous sharing of their knowledge and experience.
TikTok is more than just a fun way to pass the time; the #LearnOnTikTok trend demonstrates that innumerable educational videos can be found on the platform.
The notion that all users are just looking to have a good time is dispelled by this trend.
It’s proof that the social media app TikTok can be a great resource for curious minds and those who seek to broaden their horizons. As a result of this development, you can now acquire relevant data in a matter of seconds.
The trending hashtag #LearnOnTikTok has already amassed over 253 billion views and is only expected to grow in 2023.