Instagram is best for brands or businesses to reach success by increasing their followers. The more people you reach on Instagram, the higher your chances of driving sales and generating traffic. To increase your followers, you need to get found on Instagram. It is the most challenging part because Instagram requires the proper SEO tactics to boost your popularity.
Instagram SEO is crucial to increase your profile reach and discoverability, especially when someone wants to sell products or services. In this article, I will show the best way to optimize Instagram for search and boost your video reach.
What Is Instagram SEO?
Instagram SEO is nothing but optimizing your Instagram content to be discovered in the search result. When someone searches for relevant hashtags or keywords in the Instagram search box, you want your content or account to be displayed in the top list. Following Instagram SEO discovers your target audience related to your business or industry.
Why Is Instagram SEO Important?
With 1 billion monthly active users on IG, SEO is essential to increase your visibility. Using Instagram SEO lets you connect with people searching for content relevant to your brand or business.
Each time a user types a keyword related to your business, you have an excellent opportunity to drive traffic to your profile. With a powerful Instagram SEO strategy, your post will appear in the related search results on the explore page, and the suggested content feeds.
Instagram Tactics To Boost Your Reach
Knowing how to use Instagram SEO to your advantage can skyrocket your reach and visibility on the platform. Here are the top five tips to boost your reach.
#1. Optimize Your Profile For Search
Instagram SEO works like Google, which displays the most relevant profile and posts based on user search terms. The search results on Instagram depend on various factors, including the people you are connected to and the account you follow. So optimizing your profile with related keywords is essential to show your profile in relevant searches.
User name: Adding a primary keyword to your user name is the perfect way to improve your discoverability in relevant searches.
Bio: Your Instagram bio is great for adding keywords you want to rank for. Use this place to describe your business or services with the relevant secondary keywords.
#2. Consider Your Individual Post
Optimizing each post is essential to boost your video visibility and discoverability. For businesses, IGTV’s long video feature helps to take the tutorial and explain in brief about the brand and improves your business reach and engagement.
Using relevant and targeted hashtags for your videos will increase your video visibility and expand your reach organically. Or do research on how to get a lot of likes on IGTV to enhance your video engagement and attract new audiences to your Instagram profile. Moreover, your content concept on IGTV plays an essential role in gaining popularity for your brand.
#3. Use The Right Hashtags
On Instagram, hashtags work like keywords in the Google search engine that help users find relevant content. Using relevant hashtags on posts is the most effective way to get discovered by a new and targeted audience on Instagram. If you have an Instagram public account, the hashtags help your content to appear on the search results.
Since hashtags are used to find new content, using the relevant hashtags can put your content in front of your target audiences. That’s why hashtags are essential to build a successful Instagram marketing strategy.
#4. Add Alt Text To Images
Alt text on Instagram is a description of the image or video that makes content more accessible for people with visual impairments. Additionally, using keywords in your alt text helps the Instagram algorithm to understand your images better.
However, Instagram automatically generates alt text for your images or videos. Edit alt text with related keywords to increase your reach and discoverability.
Instagram SEO is the best trick for people who want to grow their business reach and increase traffic to their website. Use the above effective Instagram SEO strategy to boost your brand awareness among a wider audience.