Instagram is a great way to connect with your audience, but it can also become a time-consuming burden for a successful company. To successfully and economically expand your brand, you need to take Instagram and other forms of current digital marketing seriously. If you feel like you’ve reached a wall in your creative process, give our Instagram marketing ideas a try.
Quality Instagram posts, like other creative endeavours, don’t always come easily. It can be especially challenging for businesses that lack a “sexy” visual appeal to come up with engaging content for Instagram that will attract new customers.
There are several ways to keep the creative juices going for the sake of engaging material, which is essential if you want to discover how to build Instagram followers quickly and keep your feeds interesting. Below, we’ve listed eight of our preferred and most widely applicable Instagram marketing strategies:
Give Detailed, Sector-Specific Analysis
There’s usually more to a firm than meets the eye, and the motivation behind its founding is always fascinating. Many outdoor and sportswear companies, for instance, seek to show their support for the environment by keeping customers up to speed on their efforts to combat climate change.
Provide a brief overview of your company’s background
No matter how long your firm has been there, its past has served as a useful resource. Your fans would want to hear more about the creative process that went into the development of your innovative designs, products, and ideas.
A dedicated following is the natural result of telling an inspiring startup success story.
Don’t be reluctant to promote “throwback” content.
There is a common misconception that in order for a post to be considered a throwback, it must be at least a decade old. Contrary to popular belief, a flashback may just be a few weeks old.
The goal is to maintain a steady stream of new material, giving readers the impression that exciting things are continually taking place within your organisation. When you don’t have time to publish in the moment, revisit a recent event or photo session and share it instead.
Watch the Making-of
You shouldn’t reveal too much about the company’s inner workings or any upcoming items to your followers, but you may tape a tour of the workplace if you choose.
Present the Members of Your Team
There are always a few shining stars in each organisation who bring the rest of the team to life. Sharing candid or portrait images of your team members, whether they be designers, creative directors, or a vivacious new intern, along with a brief bio in the description is a great approach to humanise the brand and get people excited about it.
Inspire Others
As professionals in the arts and the economic world, we may take motivation from almost any source.
Consider other companies, photographers, or filmmakers whose work or aesthetics have influenced your own. Feel free to share what you liked about their work and give them credit if doing so would not create a conflict of interest.
Market Potential Products
Are you currently developing new goods for your IT firm or fine-tuning an existing one? While a firm release date is essential, you may amp up customer excitement with a teaser trailer.
You may use any format you choose, from a brief commercial to a picture series, to create a teaser post. Share your plans for the future with your audience to keep them interested in your updates.
Solicit Opinions from the Viewers
Perhaps you have exhausted all other options in your quest to overcome your creativity block. If you’re trying to figure out how to expand your Instagram following quickly, a smart strategy is to simply ask your followers what they want to see.