An emphasis on appearances
The purple circle that stays until the story is seen makes it thus far more unlikely for any user to overlook any followed account’s tale for the 24 hours that it remains live.
This platform is best suited to short-form video content and static photos that are both eye-catching and instructive because of the visual and because every fourth article and feed item is sponsored.
Since that Instagram is primarily a visual media sharing site, let’s begin by talking about the elements that go into creating a post that will pique your followers’ interest aesthetically.
To begin, a comparison of complexity and ease
You need both of these to guarantee that users pause to look at your content. Additionally, articles with similar colours tend to blur into each other, this means that consumers can’t make out the text at all or don’t make an attempt to try reading ill-designed images.
Consider this McDonald’s post, for instance, which features simply the McDelivery Service logo and a See More link but no accompanying captioned content.
This is the ideal illustration of how less can be more since the lack of content not only provides a crisp message, but the information gap entices users to find out more about the article and whether there is any underlying offer/promo linked in the link.
This is why the sponsored and regular articles have to be distinct since they are catering to separate audiences; one of the existing followers against one seeking prospective clients.
Scheduling and consistency
Instagram is just like any other social media site in that posting material on a regular schedule is rewarded by the algorithm, welcomed by followers who have come to expect it, and gradually increases interaction.
This will prevent the occasional off-brand post and ensure that the feed’s aesthetic remains constant as Instagram usage continues to rise.
Editing narratives in response to data
To change your content, publishing schedule, and formats, you must first learn to comprehend the data that are involved in analysing the performance of your Stories.
As seen below, the Discovery section gives you the amount of individuals that your article has reached and how exactly they interacted with it.
Storyboarding and crowdsourcing tales
If you’ve never come across this phrase before, storyboarding is the process of generating a graphical representation that will replicate precisely what your material would look like, slide after slide in the case of tales.
The alternative to this procedure is to tap into user-generated material through crowdsourcing content.
Reposting material from your fans will develop trust for your business, allowing you additional reach inside their social networks and provide an organic tone to your content.
Having these planned throughout the day will create a cause for users to connect with your entertaining articles and enhance your overall following and engagement.
Hashtags and stickers for improved reach
To access this market, knowing how and when to use Instagram’s numerous features is crucial to developing compelling content that reaches a large audience.
As an example, if you’re a dance club that is aiming to generate foot traffic and visitors, one feasible technique is to employ the location stickers and hashtags to target the city at large.
Conclusion
In summary, maintain your Posts and Stories simple in design, short in message and consistent in terms of theme and time, while altering the content in view of the Insights that you acquire from Instagram’s Analytics.
In order to successfully employ the story feature to its full potential, you should start to use the strategies described above in your normal posting schedule so that with patience and consistency, comes the interaction that your company needs to attain Insta Famous in 2020!