Twitter is one of the most popular social media sites, with over 400 million active monthly users. Many of them are constantly disseminating news, popular articles, and other data.
Twitter marketing is used by companies to increase followers, credibility, humour, and brand recognition.
Twitter’s usefulness in the marketing realm is best illustrated by the following:
- The massive amount of free traffic and interest.
- Excellent content and usefulness on Twitter.
- because of the exposure; many of the world’s leading thinkers can be found on Twitter.
- There is no maximum number of fans who can support you.
- Modifications to the interface and functionality on a regular basis.
Five Superb Ways to Increase Your Twitter Following
Twitter is a virtual shopping mall for conversations. Interested parties frequent this site on a near-daily basis to read and take part in discussions of particular topics. Every business, no matter how large or small, should make providing content that people might find interesting their top priority.
While there is no hard limit to the number of tweets a user can send per day, maintaining a consistent brand voice requires at least twice-daily tweeting.
Inviting other businesses to join in on a lively discussion is a great way to increase your Twitter following.
Using Harry Styles’s new single “Watermelon Sugar,” KitKat crafted a tweet and enlisted fellow chocolate companies Snickers, mmschocolate, Twix, Skittles, and Starburst to increase interaction.
2. Share your visual creations
Did you know that the human brain processes visual information faster than information received through any other sense? Visuals are processed and retained 60,000 times faster and more effectively than text, according to studies.
Your business’s Twitter feed needs more images and videos to really come to life. In order to increase your Twitter visibility and engagement, animated GIFs and images are some of the best tools at your disposal.
A large number of social media managers concur that brands can benefit from the increased engagement that comes from creators using the simple Twitter cards.
Twitter cards allow users to incorporate media assets into tweets, bringing together form and function. These cards, which feature clickable CTA buttons, encourage readers to visit your website and provide useful information in a concise and engaging format.
3. Make use of popular and timely hashtags
It’s worth noting that a 40 percent increase in the likelihood of a post being retweeted can be achieved through proper hashtag usage. On Twitter, it’s recommended that you use at least three hashtags. Above that, participation levels tend to decline by 17%.
Keyhole and other Twitter analytics tools help brands and social media managers build custom dashboards with actionable data. Any hashtag or keyword can be followed across the site to see how often it’s used and what people are saying about it.
4. Follow the conversation with likes, retweets, and replies.
It’s not easy to interact with people who follow you on Twitter, but it’s not impossible either.
Connecting with those who follow you on Twitter should be a major focus of your social media marketing efforts. Twitter marketing can be as easy as responding to user comments, retweeting useful content, and inspiring user-generated tweets.
Twitter Chats help brands engage with audiences using value-based content on a regular basis, in addition to retweets, replies, and community development.
Twitter chats are public discussions on narrow topics where followers can learn from experts and where brands can maintain a steady presence in the minds of their customers by answering questions and posing new ones regularly. Live chats are becoming increasingly popular as a way for customers to communicate with their favourite brands in a more personal setting.
5. Develop a distinct and engaging brand voice
Your Twitter profile needs a compelling and uniform tone that is engaging, fun, and memorable even though having a unique brand voice does not directly increase your followers.
If you want to stand out on Twitter and beyond, you need to establish your goals and values.
Exactly what are you hoping to accomplish with your Twitter marketing campaign?
Does your end goal involve getting your supporters to take action? Should your messaging encourage them to spend more money? Such specificity aids in constructing a storyline that is consistent throughout the brand’s communications and thus becomes the brand’s voice.