IGTV, also known as Instagram TV, allows the users to construct videos and publish high-quality, long-form, vertical videos. You can separate channels for IGTV, where users can upload videos up to 15 seconds to 10 minutes. When you have massive followers, you can publish for up to 1 hour. You can post engaging videos on IGTV to make your audience engage with your account. Whether you are business owners, marketers, influencers, creators, it’s worth investing in IGTV. Through IGTV, one can construct a network or good relationship with your audience, grow your business. Posting engaging content is crucial to succeeding in IGTV.
In this article, let’s jump into a few useful tips that must follow on IGTV.
Start A Series
Once you decide to use IGTV, you need to be active, right. Creating a series is one of the best ideas to give exciting content regularly. Depending on your business or industry, you can start your IGTV series. It is up to you to release a new video once or thrice a week. But, ensure your audience must be aware of your release date and time. So don’t change the time, follow constant timings. You can expect more audience by creating a series, even if your IGTV video doesn’t appear in their feed section. This helps to grow your channel organically.
Remember, your series must be exciting and engaging; spend some time knowing about your audience preferences and favorite topics. So that you can plan your series based on their preferences.
Try FAQ Or Ask Me Anything Sessions
Suppose your main objective is to give more exposure to your brand on IGTV. You need to post different content related to your brand. Actually, it’s not easy to provide engaging content all the time. If you are not in the mood to create content, you can consider FAQ & AMA type of content. Trust me; it will work more than your normal videos. Through this, you can gain more attention from your audience’s side. If you intend to popularize your IGTV, then put effort into maximizing your engagement rate. Acquire IGTV likes to gain more visibility to your IGTV and to receive more recognition. It is easy to create FAQ sessions; your first process is to collect all those questions asked by your audience. Then, you need to create a video on answering all those queries. This will be a great way to speak more about your business or brands. Ensure your video must be entertaining and spark humor in your video.
Grab Your Viewers Attention In The First 15 Seconds
When it comes to social media, catching the audience’s eyesight is challenging. But it’s essential to pull your audience’s attention within a few seconds. Because when the videos don’t attract within a few seconds or provide a valid reason to watch, the audience will ignore your video within a second. You can achieve this by using a standard shock and surprise method. Or else, express directly about your videos, what’s your motive, what your audience will gain after watching your video.
Don’t Forget To Add Hashtags In Your Descriptions.
Hashtags are one of the essential factors on Instagram; IGTV has no exception. Add relevant hashtags in your description part; it helps to appear in your videos in users’ feeds. Keep in mind if your hashtags must be matched with popular, most searchable ones.
I think now you will know a few tips to grow on the IGTV channel. Well, post frequently; generating engagement must be your first and foremost goal. Use hashtags with proper titles and descriptions. Sure this article finds you useful and helps to improve your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.