There are few more powerful digital marketing channels than social media. You can increase your views, clicks, and conversions with Facebook video ads more so than with any other type of ad. Plus, unlike a lot of other social media options, it doesn’t break the bank. How much money should you allocate to Facebook video ads is the question at hand.
Budgeting for Facebook video ads is difficult because there is no set amount that will guarantee success. That’s because the sum you’ll spend on Facebook ads depends on a wide range of factors. However, your social media marketing strategy can benefit from regular reviews of your Facebook advertising expenditures.
The video experts at Bunny Studio are well-versed in Facebook video ads and other forms of social media marketing. This article was written using their knowledge and experience to help you set a reasonable price for your Facebook video advertisements. Read on to find out more about how to promote your business through this social media platform.
Facebook video advertisements are defined.
Promotional videos on Facebook are purchased ads. They play a video in a few different spots across the Facebook interface. It’s not like making a Facebook post with a few words and a picture, as you might expect. You’ll need to shoot a brand new video or find one online to use in this type of marketing.
The video can be made in-house, or you can hire a videographer and editor to do it. Next, you’ll need to transfer the file to Facebook’s built-in video player. After it’s been uploaded, you’ll be able to give it a unique title and choose your own preview image. Both the total amount and specific people who see your Facebook video ads will be under your command.
In what ways can Facebook video ads benefit you?
Video is loved by all, but particularly so by Facebook users. Use Facebook Watch’s monthly audience of billions of viewers to your advantage and spread the word about your brand. Clicks on video ads are significantly higher than those on written ads or organic posts. Videos also give you more room for innovation, which is great for showcasing your brand’s unique character.
Videos allow you to do more, which means you can more effectively connect with your audience on an emotional level. Which is why video ads on Facebook have become so popular among marketers. With engaging video ads, high-quality web, print, and banner ad designs, and a professional voice-over, you can quickly gain an edge over the competition.
The Facebook Video Ads Playlist: Where to Play Them!
Facebook video ads are most commonly seen in the News Feed, where users regularly spend time. However, Facebook isn’t the only platform for showcasing video advertisements. You can increase your brand by advertising in a variety of places.
In-feed video advertisements are designed to look like regular content. They always pop up when I’m looking through my News Feed. Mobile devices are the only ones on which “in-stream” or “mid-roll” video ads can appear. After the primary video has played for 60 seconds, they pop up like a short commercial.
The first 15 seconds of the video ad will play, and then the user will have the option to either skip the ad or watch it in its entirety. Facebook’s marketplace, Facebook Marketplace, is another potential placement for video ads on the platform. When a user is browsing or purchasing, they appear. Facebook Stories also supports full-screen, vertical video ads.
If a Facebook Story is longer than 15 seconds, it may be broken up into several story cards and played sequentially. Once the first three cards have been revealed, the viewer has the option of continuing to watch or not. Videos can also be promoted in Facebook’s Video Feed, where they will appear between regular videos.
Get Help From Bunny Studio To Create A Powerful Ad For Facebook
It’s possible to make a video ad on your own, but it’ll be much easier if you get some help from experts. In addition to their extensive client list, Bunny Studio also has experience with Facebook ads. Their video experts have the knowledge and expertise to assist you in determining an appropriate budget for Facebook video ads.