Many countries have implemented strict quarantine measures as the coronavirus pandemic sweeps the globe, threatening the lives of millions. Since governments worldwide have urged their citizens to remain at home and practise strategies of isolation and social withdrawal, the only remaining means of connecting with others is through online social media.
No effort is being spared by social media sites in their efforts to disseminate information about the current outbreak, its causes, the number of cases, available treatments, preventative measures, and emergency contact information. In order to disseminate some good vibes and factual information to the populace, they are developing the most effective brand communication strategies possible.
Instagram is being used in a variety of innovative ways by brands to demonstrate their social responsibility. Listed below are some of the most well-known companies that have used social media optimization services to spread the word about their response to the COVID-19 pandemic.
KFC
Despite the pandemic, KFC was able to keep their audience entertained and interested. Before the lockdown was announced, the eatery was publicising the measures they had taken to ensure the safety of their employees and the cleanliness of their premises. Following the Prime Minister’s announcement of the 21-day lockdown, Instagram began engaging users with puzzles and games to help them pass the time while cooped up inside. The best social media optimization services are being adopted so that they can keep in touch with their fans.
Restaurantos McDonald’s en India
As a nation, Indians love their McDonald’s more than any other fast food or beverage chain. The eatery used a variety of posts to educate customers before the lockdown, including ones about how they prepare their food with gloves and only use fresh ingredients. They also started doing contactless payments for their deliveries. After the lockdown was lifted, they communicated with their fans via social media, urging people to stay inside and avoid contact with others. And to further promote it, they’ve split their logo and slogan into two distinct pieces.
Swiggy India
When it comes to food delivery in India, Swiggy is by far the most popular option. During the recent Coronavirus outbreak, Swiggy took the initiative to educate their delivery staff on how to best care for their customers by teaching them about respiratory and physical hygiene, the importance of frequent hand washing, and the signs and symptoms of the disease. They posted clever messages advocating for things like contactless deliveries, working from home, and frequent hand sanitizer use.
Ola Cabs
Ola have contributed to the situation by spreading the information and ensuring that their followers keep up with their hygiene. Together, you and the #HeroesofOla drivers have posted a series of inspirational messages on social media.
Social Offline
Social Offline is a space in Hauz Khas Town that merges your work and play. It’s like having an office and a cafe in one suitable spot. Orginally, they created posts to promote awareness and what measures they are taking to ensure proper hygiene. Later, they posted a series of graphics to keep their audience ’s attention and entertained on Instagram.
Top digital marketing agencies in Gurgaon can take advantage of the worst pandemic by providing the best social media optimization services to their clients.
A Look at Instagram’s Worst Pandemic Crisis Uses
Instagram is proving to be a great engagement platform for the organisations and users as lockdowns are ordered in many countries. To improve the Instagram experience even further, the company has released new tools during the ban:
- Instagram Search now includes more instructional materials.
- Added stickers to help spread the truth.
- We have removed recommended accounts that have been found to be fraudulent COVID-19 profiles.
- Spread the donation sticker to more countries and directed people to charities they might be interested in giving to.
- The use of a “Stay Home” sticker in the creation of a shared narrative that can help people who are socially withdrawn form connections with others.
- Introduced a new method of interacting with Instagram via video chat with friends
Is Instagram Really Helping People Out?
The well-known social media has contributed not only to the development of new features for the platform itself, but also to the following:
1. Instagram is working hard to ensure that its users have easy access to reliable information. COVID-19 searches will lead users to the World Health Organization and regional health departments.
2. New Stickers: People can use these stickers to help spread the truth about COVID-19 in their Stories. New functions include prompts to do things like wash your hands and give yourself some space.
3. Fight the Spread of Falsehoods: Instagram constantly removes false claims and theories from the explore tab in an effort to calm the communities. Ads for products that falsely claim to cure or protect users from contracting COVID-19 are routinely removed from the social media platform. For the time being, they have banned commercials and branded content that promote medical equipment and supplies, such as face masks.
4. Sticker: “Stay Home,” re-usable by any author in any story. That post will be included in a community Instagram story so that everyone can see how others are dealing with social isolation right now.
Conclusion
Instagram has quickly established itself as the most effective medium for spreading news and generating interest among its audience. To maintain emotional and mental health in these times of social distancing, it is imperative that people everywhere work to strengthen relationships with those around them. The Instagram community has been swept up in a wave of positivity and increased understanding thanks to the work of its community leaders.
As a result, now is the time to consult with some of the best social media marketing agencies in Gurgaon to create the best Instagram marketing strategy, as this is the best time to gain engagement for all kinds of brands.