Once upon a time, using social media was merely a pastime. However, social media is now (and has been for some time) an essential branding and marketing strategy for any company. One common misconception is that you need to hire a millennial influencer with more than 10,000 followers in order to have successful social media management. In reality, though, anyone can build a sizable online following as a social media content generator.
You need just approach things properly.
Having a social media calendar and standards for your team, or social point person, to follow is essential to achieving this goal. In this article, I’ll share some suggestions for organically expanding your social media following. Let’s raise a glass to your success as a self-made social media star!
Develop Your Identity and Style
When you launch a new company, one of the first things you do is create a brand identity for your organisation. Therefore, your online profiles should be consistent with your brand’s image. If you want your audience to be able to recognise your brand, consistency is key. Similarly, your posts should focus on a single field or expertise. Building trust among your target audience requires establishing yourself as an authoritative source of information and insight related to that topic.
Assign Specific Materials to Each Platform
It’s important to tailor your messages for each social media platform. Twitter is useful for instantaneous communication and keeping up with the latest events. However, you probably wouldn’t post all of your tweets on LinkedIn. When determining what to publish and where, keep this in mind as a general rule of thumb:
Content from blogs, articles written by guests, industry news and statistics, updates, new product and software releases, how-to manuals, company events, and more can all be found on Twitter.
You may certainly promote your blog posts, how-to guides, and limited-time offers on Facebook. However, posts that centre on your audience perform better. Showcase your company’s culture and team accomplishments, as well as upcoming events, on Facebook.
LinkedIn is a professional networking site, thus posts should be relevant to the field. While infographics and visuals might add some flair, the best content to promote is instructional material, job openings, product promotions, how-to guides, and gated information.
Instagram is a social media service that emphasises visual content. Share your most original work here, as well as pictures of the office and your coworkers. To make the most of Instagram’s visual nature, try becoming imaginative with the way you put together photographs to accompany your textual material.
Keep Tabs on the Proper Accounts
If you want the most relevant information in your feeds, you need to follow the proper accounts. Follow marketing-related accounts, marketing-related magazines, marketing-related software, and marketing-related hashtags if you work in marketing.
You can boost the number of people interested in your postings by following other accounts and waiting for them to follow you back. Following accounts that are relevant to your sector can increase the likelihood that they will follow you back and share your posts. This implies that more people who might be interested in what you have to say will have access to it.
Stop Following Useful Accounts
It’s just as important to unfollow irrelevant accounts as it is to follow the appropriate ones. Make sure that the number of accounts you’re following is less than the number of accounts that are following you. This shows that you aren’t blindly following the crowd and adds weight to your claims.
Make Stuff and Show It Off
You can’t expect your social media strategy to succeed without a content development strategy and a content marketing plan. You must have a stockpile of relevant, useful, and informative content at your disposal. In addition to adding to your credibility, this keeps your audience thinking of you as an expert resource.
Repost Useful Material
Don’t only share what you want to see shared on social media. If you haven’t already, subscribe to periodicals in your field of interest to get timely and relevant articles delivered to your mailbox. Share something on social media if you feel strongly about it or if you think your followers might benefit from reading it.
It’s crucial to label the content’s original publisher and creator at this stage.
Hashtag with Caution
Using the proper hashtags on social media is essential. Check that the hashtags you’re using make sense for the terms your target audience would use to find your content. For content related to social media advice (meta? ), appropriate hashtags include #SocialMedia and #SocialMediaTips. The hashtags #Content, #Media, etc., don’t make as much sense. One useful trick is to look for a hashtag on Twitter and check how many people are using it.
Using relevant hashtags makes your posts more discoverable in a sea of other posts on a given platform. If a specific demographic sees it, they are more likely to follow you.
Communicate
Take the time to engage with your audience when you publish on social media. Participate in the conversations surrounding your social media accounts by reading and responding to tweets, comments, shares, and direct messages. People’s impressions of you will improve if you make it easy for them to communicate with you, and as a result, they will be more receptive to following you and joining your network.
Follow these nine guidelines to establish a solid foundation for attracting a steady stream of new social media followers. Don’t give up and always be consistent. Your social media following will increase and your influence will rise as time goes on.